{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brands drive exposure via social media sites advertising and marketing, celeb partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items haven't changed a lot in years; it does not have TikTok, and does not give sta